It is latest financial results for the second quarter of 2011 showed declining revenues and profits were in large part to its display advertising business stagnation.
Trace the history, all this begins to look terminal. Total revenues have not been this low since the second quarter of 2005, and covered it with Yahoo strategic moves away from technology to media, technology and back then back to the media again more recently - and Ross Levinsohn said. This graph shows the relative decrease.
Trace the history, all this begins to look terminal. Total revenues have not been this low since the second quarter of 2005, and covered it with Yahoo strategic moves away from technology to media, technology and back then back to the media again more recently - and Ross Levinsohn said. This graph shows the relative decrease.
Google vs. Yahoo earnings
Display advertising business was once central to Yahoo, and one could rely on the farm. Repeated deck executive, low morale and a revenue sharing agreement in pursuit of Microsoft have absorbed the company's success. Yahoo now faces sit and watch their rivals benefit from growth in display advertising - not just a serious effort at Google, which now outsells Yahoo on the screen, but also Facebook, which has increased their exposure ad cost per click by 74% in the last 12 months. (We can not draw income from Facebook here because it is a private company, but you can be sure it is another place that the loss of revenue from Yahoo's gone.
Yahoo shares fell on the final day, the U.S., but increased again after hours.
Second quarter 2011:
• Revenues excluding traffic acquisition costs [the amount Yahoo has to pay sites to send traffic] was $ 1.076bn, up 5% year on year.
• Net income was $ 237m, up from $ 213m in Q2 2010.
• Display advertising revenue increased 2% from Q2 2010, although he had seen a 6% growth in Q1.
• Search Revenue fell to $ 371m, up 15% year over year.
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