How big is the phenomenon of mobile gaming "Angry Birds"?
Slingshotted Players have over 100 billion birds in many versions of virtual game, the more birds that actually exist on the planet.
That's according to Peter Vesterbacka, head of Rovio, the Finnish developer behind the game blockbuster. Speaking Thursday at the Fortune Brainstorm conference panel Tech Vesterbacka said the game has surpassed 300 million downloads and has set his sights on becoming the first entertainment franchise with 1 million fans around the world.
To achieve this goal, the game makers are expanding beyond their pigs spray commodities, which has a superior application for iPhones, iPads and Android devices for over a year. "Angry Birds" toys and stuffed birds have been hot sellers, and a board game hit stores this spring.
Also in the works are a series of cartoons, a movie possible, and even a series of books, including a cookbook of recipes for eggs.
"We have said time and again that is not supposed to make movies, television and toys," said Vesterbacka with his now trademark red sweatshirt with "Angry Birds" design on the front. "We sold something like 8 million toys. If you have a strong brand can do anything."
Players of "Angry Birds" try to move the game to new levels by sending birds from crashing into the forts built by his nemesis: the pigs who have stolen the eggs of birds.
In game design, developers Rovio has tried to find a balance between challenging and frustrating for players with levels that were very difficult.
"It's very important not to punish the player," said Vesterbacka. "There is a great sense of accomplishment when you finally clear the level that has been trapped for days."
Games like "Angry Birds" to be addictive, but not in an unhealthy way, Vesterbacka said. "It must be like smoking."
Panelists agreed today that it is difficult to predict when a video game captures the public. But Vesterbacka said that people do not just chalk the success of "Angry Birds" to chance.
"Angry Birds" was built to be a success. We were very analytical about it, "he said." We have built 51 games before 'Angry Birds ", so it was not an overnight success."
Slingshotted Players have over 100 billion birds in many versions of virtual game, the more birds that actually exist on the planet.
That's according to Peter Vesterbacka, head of Rovio, the Finnish developer behind the game blockbuster. Speaking Thursday at the Fortune Brainstorm conference panel Tech Vesterbacka said the game has surpassed 300 million downloads and has set his sights on becoming the first entertainment franchise with 1 million fans around the world.
To achieve this goal, the game makers are expanding beyond their pigs spray commodities, which has a superior application for iPhones, iPads and Android devices for over a year. "Angry Birds" toys and stuffed birds have been hot sellers, and a board game hit stores this spring.
Also in the works are a series of cartoons, a movie possible, and even a series of books, including a cookbook of recipes for eggs.
"We have said time and again that is not supposed to make movies, television and toys," said Vesterbacka with his now trademark red sweatshirt with "Angry Birds" design on the front. "We sold something like 8 million toys. If you have a strong brand can do anything."
Players of "Angry Birds" try to move the game to new levels by sending birds from crashing into the forts built by his nemesis: the pigs who have stolen the eggs of birds.
In game design, developers Rovio has tried to find a balance between challenging and frustrating for players with levels that were very difficult.
"It's very important not to punish the player," said Vesterbacka. "There is a great sense of accomplishment when you finally clear the level that has been trapped for days."
Games like "Angry Birds" to be addictive, but not in an unhealthy way, Vesterbacka said. "It must be like smoking."
Panelists agreed today that it is difficult to predict when a video game captures the public. But Vesterbacka said that people do not just chalk the success of "Angry Birds" to chance.
"Angry Birds" was built to be a success. We were very analytical about it, "he said." We have built 51 games before 'Angry Birds ", so it was not an overnight success."
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